Green IT for Services Research Paper Example | Topics and Well Written Essays - 750 words

Green IT for Services - Research Paper Example Description of these reasons is an important part of this paper. It contains the present situation of the process of making IT green. It talks about the Green IT products that are already on the market. Furthermore, it also talks about the major IT companies that are spending significant volume of resources in making IT green by developing Green IT products. In addition to these, this paper includes the future of Green IT. It can be predicted that over the next few years, a lot of efforts will be made in making IT greener and this will certainly change the outlook for the industry. Information Technology (IT), in the present global society, acts as the ‘central nervous system’ for the business organizations, governments as well as for the social infrastructures. Global communities are connected with each other by means of IT. Today business organizations are ‘Going Green’ as the societies have become more conscious about the environment which is under tremen dous pressure due to massive modernization, industrialization and irresponsible deforestation throughout the world over the past few decades. ... Uncontrolled consumption of electricity puts huge pressure on the financial capacity of an organization. Such practices actually make the entire system an unsustainable one (Baroudi et al, 2009). Furthermore, in order to meet the growing demand for electricity more power plants would be in need and this would ultimately threaten the environment. Hence, it is very important to make IT green. There is hardly any general definition of ‘Green IT’. According to Gary Hird, Green IT can be seen as the collection of tactical as well as strategic initiatives that directly trims down the organizations’ carbon footprint and/or that use information technologies for reducing carbon footprint and/or that incentivize the ‘greener behavior’ by the stakeholders of the organizations (Hird, 2008). During the last few years â €˜Green IT’ has been a popular subject of research for the organizations like IBM, Sun Microsystems, and Cisco etc. These large multinational IT firms have already started to develop products which are more energy efficient and environment-friendly. There are organizations like Green Grid that assists the global IT industry in addressing the issue of energy use (Baroudi et al, 2009). It is important to notice that IT has an inherent ‘Green aspect’. Information technologies deal with data which is a nonpolluting entity. They enable virtual client visits and virtual meetings which require relatively less energy. However, the volume of consumption varies with the nature of the industry. For instance, IT in case of airline industry consumes significantly more energy as compared to other industries (Baroudi et al, 2009).  Ã‚  

Management Essay Example | Topics and Well Written Essays - 1500 words - 1

Management - Essay Example f Brazil. This retail sector organization is considered as one of the leading retailers as well as largest employers in private sector of Australia (Coles Myer Ltd 2000). The origin of Coles Myer was around 100 years ago was from the two Australian retailers namely â€Å"G. J. Coles & Coy and The Myer Emporium† (Coles Myer Ltd 2000). They have their operations in Australia along with New Zealand and possess about 2,000 retail stores in those places. Coles Myer has shareholders numbering above 380,000 (Coles Myer Ltd 2000). The organization’s businesses are generally classified into five groups which include Food & Liquor, Myer Grace Bros, General Merchandize, e.colesmyer and Apparel & Home. The retail stores have an annual sale of more than $24 billion. The various brand of Coles Myer are Grace Bros, Coles, Myer, Target, Bi-Lo, Kmart, Liquor land, Fosseys and Officeworks. This retail sector organization has provided employment to over 167,000 staffs (Plunkett 2005). Col es Myer has adopted wide communication strategies in order to contact with their staffs, suppliers, customers, stakeholders, shareholders by replying through letters and intranet site. They believe that satisfying customers will bring their success and collecting customers’ feedback will help them to make necessary improvements if it is needed. They want to provide best services to the customers and preserve good relationship with them (Coles Myer Ltd 2000). Coles Myer provides ongoing practical training to the staff in order to facilitate them to handle properly the customers and provide quality services to them. The training is provided with a basis of making their staff to have an actual understanding of their compliance responsibilities (Coles Myer Ltd 2000). Coles Myer is entering into the retail market of Brazil with the aim of business expansion as well as spreading their brand name beyond the Oceania region. As Brazil is considered as one of the world’s largest retail markets, thus Coles Myer can get scope of extension of their retail business. Though the store will be located in Brazil but the services will be provided by the Australian organization. However, several Brazilian staffs will be hired for the retail store but the training will be provided by the Australian managers since they are extremely customer oriented. They want to provide best services to the customers of Brazil to build their brand name. The main purpose of the report is to prepare an environmental analysis of the Brazil’s business environment for an Australian retail sector organization Coles Myer who wants to enter in the market of Brazil. The company faces various challenges and can gain opportunities while expanding its business in new Brazilian market. In this paper the PESTL analysis along with SWOT analysis of Coles Myer is conducted and subsequently recommendations are provided for the organization for entering into the